Hey there,
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I’ve lost count of how many times I’ve started a diet, promised myself this time will be different, and then quit a few weeks later.

The cycle is familiar: motivation burns hot at the start, I white-knuckle my way through cravings, and then one day I cave. A donut, some takeout, a skipped workout. Suddenly I’m back where I started.

Let’s face it—losing weight is hard. And not just “this is uncomfortable” hard. It’s hard on a deeper level.

Here are three reasons why losing weight is so hard.

#1 - Identity Change

First, I have to change who I am.

That sounds dramatic, but it’s true.

This isn’t about a 30-day challenge or a quick fix. It’s about building an entirely different lifestyle. One where I cook at home more than I order takeout. One where exercise isn’t optional. One where foods I love—like pad Thai or donuts—move from “normal” to “rare treat.”

That’s not just changing my habits, it’s changing my identity.

#2 - Delayed Results

Second, the results take forever to show up.

I can grind for weeks—logging calories, saying no to cravings, getting my steps in—and the scale barely moves.

My clothes fit the same. Nobody notices. And in those quiet, invisible moments, I start wondering if all this sacrifice is even worth it.

The hardest part isn’t the hunger—it’s the silence of no visible progress.

#3 - Counterculture

And third, the world around me isn’t built for this.

Everywhere I look, temptation is baked into the culture.

Grocery aisles stacked with sugary cereals. Coffee shops with caramel-drizzled drinks as the default. A night out at the movies where “fun” comes with a bucket of popcorn and candy.

Being overweight is autopilot. Being healthy? That means swimming against the current, being the black sheep, saying “no” when the world is screaming “yes.”

That’s why so many of my past attempts failed. I thought willpower alone would carry me. But now I see this isn’t just about food—it’s about identity, patience, and rebellion. It’s about saying I’m willing to live differently—even if nobody notices at first, even if it feels lonely, even if it takes a long time.

In Conclusion

Losing weight is hard. But hard doesn’t mean impossible.

Hard means worth it. And this time, I’m not chasing quick fixes or easy wins. I’m showing up every day, documenting the journey, holding myself accountable—daily until the weight comes off.

So if you’re reading this and you’re in the middle of your own uphill climb, I just want to say: you’re not crazy, it really is hard. But that doesn’t mean you’re failing. It means you’re doing the brave work. Keep going.

See you next week.

In best regards,
Ben
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